1️⃣ 𝗢𝗻𝗯𝗼𝗮𝗿𝗱 𝘀𝘂𝗽𝗲𝗿𝗰𝗼𝗺𝗽𝘂𝘁𝗲𝗿𝘀

In the show’s opening keynote, NVIDIA’s CEO, Jensen Huang, announced a deal with Toyota to put a specialized supercomputer into future vehicles, for autonomous driving capabilities.

While he didn’t provide details on that specific computer, he did unveil a “personal AI supercomputer,” called Project DIGITS. Available in a few months, that device is the size of an Apple Mac Mini, with 128GB of memory and the capability to perform one quadrillion operations per second.

To put that in perspective, you would need 417,000 Apple Power Mac G5 workstations (a top choice in the mid 2000’s), for a comparable level of compute.

Plenty of EVs are powerful and well-made. Lifestyle features matter more than ever.

Here are 3 notable lifestyle features, available in new EVs on display at the LA Auto Show:

𝗦𝘁𝗼𝘄𝗮𝗯𝗹𝗲 𝘁𝗿𝗮𝘆 𝘁𝗮𝗯𝗹𝗲𝘀 | 𝟮𝟬𝟮𝟱 𝗖𝗮𝗱𝗶𝗹𝗹𝗮𝗰 𝗘𝘀𝗰𝗮𝗹𝗮𝗱𝗲 𝗜𝗤
When configured with the Executive Second Row, the Escalade IQ becomes a mobile office.

𝗙𝗹𝗲𝘅𝗯𝗼𝗮𝗿𝗱 𝗦𝘆𝘀𝘁𝗲𝗺 | 𝟮𝟬𝟮𝟱 𝗩𝗼𝗹𝗸𝘀𝘄𝗮𝗴𝗲𝗻 𝗜𝗗 𝗕𝘂𝘇𝘇
The rear cargo area’s Flexboard System, which puts a shelf over two fabric storage bins, creates a flat floor when the 2nd and 3rd row seats are folded down. Add an air mattress and the ID Buzz becomes a climate-controlled camper van.

POST CONTINUES…

If you missed seeing the event last night, here’s a quick rundown of what happened at the Warner Bros. studio lot in Burbank:

𝗧𝗵𝗲 𝗖𝘆𝗯𝗲𝗿𝗰𝗮𝗯 𝗱𝗲𝗯𝘂𝘁
-The headliner of the event was the prototype for the Cybercab, a 2-seat EV.
-20 Cybercabs arrived, driverless, during the event.
-Tesla’s intention is to sell the Cybercab as a fully autonomous vehicle only.
-(None of the Cybercabs had steering wheels or pedals.)
-One bit of news: they will feature induction charging rather than plug-in charging…

When Carvana launched in 2014, many industry analysts expected little consumer enthusiasm for an online platform to buy and sell used cars.

But for some early adopters, rising expectations for average vehicle quality and reliability made this avenue acceptable. (And Carvana gives buyers 7 days to return their purchase).

Then the pandemic shutdowns came along. Customers visited the website in droves. Initial reviews were stellar.

However, by late 2022, supply chain issues were resolving, used car values were declining, interest rates were soaring, and Carvana had a crushing debt burden. The stock lost 98% of its value, down to $3.55.

And today? $156.

How did Carvana survive --and thrive?

On Sunday, I went to a preview event at the Lucid Torrance Studio, to see a prototype Gravity, a 3-row luxury SUV, due later this year.

Several luxury automakers have started branding luxury residential properties around the world. In the US, there are 3 properties, all located in Miami, Florida:

- Porsche Design Tower [completed 2017]

- Aston Martin Residences [completed May 2024]

- Bentley Residences [estimated Fall 2026]

To me, these branded properties signal that automakers believe in fully autonomous driving. They know that cars will become mobile offices, mobile living rooms and even mobile bedrooms.

Lately, we're hearing that AI tools can "mine insights" from vast libraries of qualitative recordings. Or help teams conduct qual research "at scale.”

Here’s the problem with these claims: qualitative research discussions are subjective and conversational. They are human.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.