The Blog
Thoughts on building premium brands today.
Carvana’s post-pandemic success shows that more people want to avoid a salesperson when buying a car.
Lucid Motors will soon launch its Gravity SUV. Will pricing come down to Earth?
On Sunday, I went to a preview event at the Lucid Torrance Studio, to see a prototype Gravity, a 3-row luxury SUV, due later this year.
I wanted to learn:
What will be compelling and distinctive about the Gravity?
Will it help Lucid get to profitability?
So, I explored the Gravity and a few variants of the first model; the Air sedan. I also looked at the design elements and components that were displayed around the studio.
Here’s my report:
Where is your industry headed? Its brand extensions may point the way.
Several luxury automakers have started branding luxury residential properties around the world. In the US, there are 3 properties, all located in Miami, Florida:
- Porsche Design Tower [completed 2017]
- Aston Martin Residences [completed May 2024]
- Bentley Residences [estimated Fall 2026]
To me, these branded properties signal that automakers believe in fully autonomous driving. They know that cars will become mobile offices, mobile living rooms and even mobile bedrooms.
Is AI revolutionizing qualitative market research?
Lately, we're hearing that AI tools can "mine insights" from vast libraries of qualitative recordings. Or help teams conduct qual research "at scale.”
Here’s the problem with these claims: qualitative research discussions are subjective and conversational. They are human.
Special Report: 3 Strategies for Marketing Golf Brands to Gen Z
Bentley's turnaround boosted by "industrializing" personalization, including fine art
It all begins with an idea.
Market research can help Fisker fix itself.
When the FTC's CARS rule goes live, legacy automakers should modernize their sales practices
It all begins with an idea.
As trust in media experts declines, consumers are listening to each other
It all begins with an idea.
4 Tips for interviewing I learned from legendary biographer Walter Isaacson
It all begins with an idea.
3 Ways Gen Z and Millennials are modernizing golf
It all begins with an idea.
Smart marketers are winning with Competitive Socializing
It all begins with an idea.
Vuori's $4B+ valuation is the result of smart moves
It all begins with an idea.
The future of automotive marketing: It's what's on the inside that counts
It all begins with an idea.
EV startup brands are giving us a peek into the future of DTC car marketing
It all begins with an idea.
Tesla Special Events: Big Company Scale + Smaller Company Style
It all begins with an idea.
3 Tips for creating branded content with athletes
It all begins with an idea.
The reports of Abercrombie & Fitch's death are greatly exaggerated.
It all begins with an idea.
How smart marketing rescued the golf industry
It all begins with an idea.
5 Big advantages of market insights platforms
It all begins with an idea.