Automotive & Consumer Technology Research

Guiding Product Decisions
and Creative Campaigns

QRCA Feature Editor | Effie Award Finalist Campaign Researcher

Market Research and Brand Strategy

Qualitative Research

Focus groups • Mini groups • Individual depth interviews (IDI’s) • Shopalongs • UX • [1000+ total sessions over 20+ years]
Online / virtual • In facility • Onsite (ethnography) • In-homes • Live streaming • Zoom • MS Teams • Discuss.io • Other research platforms
We often use digital qualitative tools including mobile apps to highlight participants’ behaviors before or after moderated sessions.
Quantitative Research

Surveys • Tracking studies • Panel studies • Questionnaire design
We focus on understanding our clients' business situations and remaining agnostic about data collection tools and partners.
Reports include data visualization and storytelling.
Strategy Development

Brand Audits • Brand Stories • Brand Positioning • Brand Archetypes • Brand Strategy • Customer Journey • Product Strategy • UX / Usability • Service / CRM Strategy • Product & Service Development • Communication Strategy • Creative Development • Innovation • Consumer Segmentation • A&U Assessments • Performance Tracking • Trend Forecasting
“It’s not what you say, it’s what people hear.”