Growing premium brands with inspiring insights

Market Research and Brand Strategy

  • Qualitative Research

    Focus groups • Mini groups • Individual depth interviews (IDI’s) • Shopalongs • UX • [1000+ total sessions over 20+ years]

    Online / virtual • In facility • Onsite (ethnography) • In-homes • Live streaming • Zoom • MS Teams • Discuss.io • Other research platforms

    We often use digital qualitative tools including mobile apps to highlight participants’ behaviors before or after moderated sessions.

  • Quantitative Research

    Surveys • Tracking studies • Panel studies • Questionnaire design

    We focus on understanding our clients' business situations and remaining agnostic about data collection tools and partners.

    Reports include data visualization and storytelling.

  • Strategy Development

    Brand Audits • Brand Stories • Brand Positioning • Brand Archetypes • Brand Strategy • Customer Journey • Product Strategy • UX / Usability • Service / CRM Strategy • Product & Service Development • Communication Strategy • Creative Development • Innovation • Consumer Segmentation • A&U Assessments • Performance Tracking • Trend Forecasting

    “It’s not what you say, it’s what people hear.”

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