Growing premium brands with inspiring insights
Market Research and Brand Strategy
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Qualitative Research
Focus groups • Mini groups • Individual depth interviews (IDI’s) • Shopalongs • UX • [1000+ total sessions over 20+ years]
Online / virtual • In facility • Onsite (ethnography) • In-homes • Live streaming • Zoom • MS Teams • Discuss.io • Other research platforms
We often use digital qualitative tools including mobile apps to highlight participants’ behaviors before or after moderated sessions.
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Quantitative Research
Surveys • Tracking studies • Panel studies • Questionnaire design
We focus on understanding our clients' business situations and remaining agnostic about data collection tools and partners.
Reports include data visualization and storytelling.
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Strategy Development
Brand Audits • Brand Stories • Brand Positioning • Brand Archetypes • Brand Strategy • Customer Journey • Product Strategy • UX / Usability • Service / CRM Strategy • Product & Service Development • Communication Strategy • Creative Development • Innovation • Consumer Segmentation • A&U Assessments • Performance Tracking • Trend Forecasting
“It’s not what you say, it’s what people hear.”
Recent Blog Posts
Thoughts on building premium brands today: