Market research can help Fisker fix itself.
One thing Fisker should do immediately: "damage control" market research with consumers.
Fisker has made several questionable marketing decisions while launching it's first model, the Ocean SUV. The most consequential decision was selling vehicles *before* fixing numerous software glitches.
When customer deliveries started in mid-2023, customer feedback on social media was consistent: the car has many positives, but it’s “incomplete.”