As trust in media experts declines, consumers are listening to each other
From movies, to cars, to fashion. Consumers aren’t listening to experts. Smart marketers are helping customers listen to each other.
Just a few examples of the disconnect:
The Super Mario Bros. Movie (Universal Pictures):
- Metacritic: 46/100.
+15th biggest box office ever: $1.35B global.
Tesla:
-There’s so much newsmedia hate, Wikipedia aggregated some of it into a 10,000 word standalone page: “Criticism of Tesla, Inc.”
+Tesla US sales are booming, almost double BMW in 2023. Industry leader in brand loyalty.
Abercrombie & Fitch Co.:
-Fashion editor criticism was followed by last year’s Netflix harsh docu on A&F’s “Rise & Fall.”
+A&F stock is up 200% in 5 years. Revenue up in '23, to nearly $4B.
Why the disconnect?
Sinking trust in the corporate news media is just part of the story.
Just a few examples of the disconnect:
The Super Mario Bros. Movie (Universal Pictures):
- Metacritic: 46/100.
+15th biggest box office ever: $1.35B global.
Tesla:
-There’s so much newsmedia hate, Wikipedia aggregated some of it into a 10,000 word standalone page: “Criticism of Tesla, Inc.”
+Tesla US sales are booming, almost double BMW in 2023. Industry leader in brand loyalty.
Abercrombie & Fitch Co.:
-Fashion editor criticism was followed by last year’s Netflix harsh docu on A&F’s “Rise & Fall.”
+A&F stock is up 200% in 5 years. Revenue up in '23, to nearly $4B.
Why the disconnect?
Sinking trust in the corporate news media is just part of the story.