Market research can help Fisker fix itself.
I’m rooting for Fisker, the American EV startup, to survive the recent wave of negative press and its dire financial position.
One thing Fisker should do immediately: "damage control" market research with consumers.
Fisker has made several questionable marketing decisions while launching it's first model, the Ocean SUV. The most consequential decision was selling vehicles *before* fixing numerous software glitches.
When customer deliveries started in mid-2023, customer feedback on social media was consistent: the car has many positives, but it’s “incomplete.”
One thing Fisker should do immediately: "damage control" market research with consumers.
Fisker has made several questionable marketing decisions while launching it's first model, the Ocean SUV. The most consequential decision was selling vehicles *before* fixing numerous software glitches.
When customer deliveries started in mid-2023, customer feedback on social media was consistent: the car has many positives, but it’s “incomplete.”
