Market Research, Advertising and Brand Management | Storybrand Consulting
Home / Market Research, Advertising and Brand Management / Tagged: golf industry

Market Research, Advertising and Brand Management

Filter by tag:
apparel marketing Authentic brand experiences brand building gamification golf industry Omnichannel marketing Personalization sports marketing

Posts tagged "golf industry"

Special Report: 3 Strategies for Marketing Golf Brands to Gen Z

May 03, 2024 Posted by: Tom Neveril apparel marketing,  Authentic brand experiences,  brand building,  golf industry,  Omnichannel marketing,  Personalization,  sports marketing
Special Report: 3 Strategies for Marketing Golf Brands to Gen Z
In a new special report, I concisely outline how Nike, Amazon and the young challenger Alo Yoga, are using Personalization, Omnichannel Marketing and Authentic Brand Experiences with great success, and how golf brands should replicate some of the same principles.

3 Ways Gen Z and Millennials are Modernizing Golf

Jun 20, 2023 Posted by: Tom Neveril apparel marketing,  gamification,  golf industry,  sports marketing

After the exciting US Open, one thing is clear: golf is booming. PGA Tour event ratings are way up. Participation is way up. And it’s trending. Why?

Gen Z and Millennials are embracing and modernizing the sport in 3 important ways:
- More young women are playing
- It's more social
- It's more fashionable

Please check out the slides for a few data points.

 


#golf, #pgatour, #juniorgolf, #tv, #apparel, #competitivesocializing, #gamification, #eatertainment, #sportsmarketing,

 

Originally posted to LinkedIn here.